Communications consultant, brand strategist, and writer based in Los Angeles.
Ensuring your brand stands apart from the noise.
A bit about me.
With a decade of experience in PR, branding, and communications, I’m passionate about crafting and amplifying messaging for my clients, helping them to hone in on their core offering, and ultimately leave a lasting impact on target audiences.
My story.
Anjelica Price-Rocha
I’m proud of my varied experience across a range of sectors including tech, CPG, sustainability, education, travel, in addition to legal services and the public sector. While earning my B.A. in Political Science from Chapman University with a minor in Journalism, I began working at a boutique political consultancy handling communications and events for California politicians such as Kamala Harris (!!) in addition to other prominent California candidates. I later found my way into the realm of corporate law, first at Greenberg Traurig and most recently at Covington & Burling, where I led PR efforts for the firm’s three California offices. I later transitioned to the digital ad agency space, and most recently served as the PR director for a celebrity-backed, sustainability-focused education organization before making the transition to full-time consulting. While my time in-house was incredibly valuable (and I learned a lot), I love pulling from these experiences to bring brilliant people together with unique strengths (see my fabulous team below), while being able to think outside of the confines of traditional agencies, ultimately offering clients the most personalized, creative, and impactful services possible.
Originally from Northern California wine country, I’m a SoCal transplant and now call Santa Monica my home. When I’m not working, you’ll likely find me in the kitchen whipping up plant-based meals, writing for my blog (VeganAnj.com), or walking with my rescue dog, Cookie.
My team.
Madelyn Fitzpatrick /
PR Strategist
With twelve years of experience in PR, Madelyn is adept at crafting compelling brand stories and conveying crucial messaging to the media. In addition to traditional PR, Madelyn is skilled in crisis communications, large-scale event management, and creative content development.
Madelyn advised companies across the travel, hospitality, and fashion industries on major communications and branding initiatives, including Wyndham Hotels, Charming Charlie, and SBE. Madelyn also has extensive experience on the agency side, having worked at Deuce Creative, The Padgett Group, and Fleishman-Hillard on an array of client accounts.
A native Texan, Madelyn ventured east for college, earning her B.A. in Journalism and
Mass Communications from St. Bonaventure University in New York.
Audrey Lau /
Creative Designer and Brand Manager
Audrey has six years of design experience and has spent the last four years in digital advertising working for agencies such as Media Arts Lab and 72andSunny. Audrey has worked on leading tech brands including Apple and Samsung, making her skilled in putting her clients first and creating flawless design assets from conceptualization to delivery. Born and raised in Southern California, Audrey grew up with a background in music, art, and photography. She graduated from UCSB with a BA in Global Studies and a minor in Technology Entrepreneurship Management. Prior to her career in advertising, she worked her way into the design field by creating marketing materials, logos, customized branding, and social media content for numerous small businesses in Los Angeles and Shanghai. Now with her added expertise in advertising, Audrey is able to utilize her knowledge of what powerful marketing consists of to create standout brand identities through design.
Mary Skilling /
Social Media Manager
As an entrepreneur and innately creative soul, Mary’s passion for social media marketing and brand promotion comes honestly. She genuinely loves helping other companies execute social media marketing strategies, curating engaging content, navigating the ever-changing algorithms of social media, and managing community engagement for continuous brand promotion. When she’s not managing our clients’ social accounts, Mary also runs a trendy charcuterie company based out of Sonoma County and co-owns an event styling business. Mary graduated Cal Poly San Luis Obispo with a B.S. in Agriculture Business, went on to dabble in dental hygiene, and ultimately found herself honing in on her Cal Poly food marketing courses with the launch of her charcuterie business. When she’s not styling cheese and posting on IG, you can find her enjoying the Sonoma County wine country or cooking for friends and family.
Eva Valdebenito /
PR Strategist
Eva provides a fresh take on the media industry and ensures that your campaign stands apart from the crowd. She was trained in NYC under a top agency, but w
ith the advent of new media, the traditional public relations industry has been in
flux and Eva has been able to support companies with these new rules have come into play – as campaigns focusing solely on traditional PR tactics often don’t work anymore. New brands looking to compete in established markets are going against companies with standing reputations and larger pockets, and Eva taps into a mix of both traditional and guerilla marketing tactics to ensure brands earn visibility in print, online, and broadcast media.
Specializing in branding, SEO, content strategy, creative direction, and public relations,
Eva transitioned to the world of Silicon Valley startups 7 years ago after her agency life. She has since worked with emerging companies of all sizes to help them reach their communications goals. Eva has e
xperience creating effective brand stories along with cultivating relationships between industry leaders and influencers, and has aided in building award-winning campaigns for brands across sectors. She has worked with household names such as Ketel One, 3m, Coca-Cola, and DropBox, and has worked on campaigns encompassing cyber security for SafeGuard Cyber, tech media relations for CDN jsDelivr, and enterprise tech work with Lucidworks.
What we do.
You’ve done the groundwork. Fine-tuned your offering.
Now, we’re here to expertly craft your brand’s message, deliver it to key stakeholders, and grow awareness and engagement through our effective communications strategies and proven campaigns.
Our services.
PR
campaigns
pitching
messaging strategy
earned media placements
reporter engagement
media monitoring
Brand + Content
strategy
brand design + curation
content development
ghostwriting
copywriting
editing
Social
campaigns
content sourcing
community management
calendaring
auditing
Corporate Comms.
press releases
media training
crisis management + preparation
corporate announcements
“cancel culture” mitigation
